The blogosphere and online betting were made for one another. Concerned gamblers pay attention to the industry’s ongoing legal developments; many write blogs, some with a sound journalistic basis. On the flip side, online books are populated by betting blogs – again, some with a sound journalistic basis.

Online betting and blogging are information markets. There is no physical product being offered; information and money change hands, but no merchandise. Knowledge is power, and there are sharp bloggers as well as handicappers. They play fantasy sports, they bet online, and they’re good at it because they’re informed.

Both blogs and online sports betting thrive in the 24-hour media world. Information has to be captured, sorted, and just as quickly forgotten once the game starts, because it’s old news. Except when the news is about the industry itself. Conventional sports media treat gambling as a vice; it’s up to bloggers to provide the other half of the story.